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AI Max lands in Australia while Google's click exodus accelerates - Ad News
7+ hour, 37+ min ago (591+ words) Google's AI updates have landed in Australia, with agency leaders warning the shift could reshape the future of publishers. Unveiled at Google Marketing Live in Sydney on 17 June, the rollout includes AI Max, AI Agents, AI-assisted creative production, the Universal…...
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Insurance ad spend rises 11% as Australians weigh the need for cover - Ad News
3+ week, 6+ day ago (314+ words) Credit: Usman Malik via Unsplash." Insurance advertising spend rose 11% from 2025 to 2026, according to Nielsen. Between these months, insurance advertising spend reached $504. 4 million, up from $453. 7 million on the previous 12-month period. The increase comes as Nielsen Consumer and Media View data…...
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