19+ hour, 41+ min ago  (218+ words) Google has been mixing sponsored ads within its organic free search listings since October 2023. Eventually, Google said this is called dynamic ad placement, and it has become the new Google Search. Google has been doing this with the image search…...

1+ day, 1+ hour ago  (447+ words) Google Ads announced a number of updates and changes this morning including changes to bidding target optimization, expanding access to Smart Bidding Exploration and promotion mode beta rolling out. My biggest concern is with bidding target optimization, as Google said…...

1+ week, 4+ day ago  (146+ words) Microsoft emailed advertisers notifying them that Microsoft Advertising will update UTM auto-tagging beginning on September 2, 2026. Microsoft added that no action is required on your part, as the updated tags will be applied automatically. The email says, "Starting September 2, 2026, Microsoft Advertising…...

2+ week, 1+ day ago  (93+ words) Google Ads is rolling out branded searches controls to some advertisers within AI Max. This allows advertisers to control how your ads appear in searches that include brand names. The control says, "Branded searches: Choose how you want your ads…...

2+ week, 5+ day ago  (143+ words) As you know, Google updated its Google Ads data retention policy recently, which changed how long it will store some of its shorter-term performance data. Specifically, the data hourly, daily, and weekly reporting data. The longer data, such as the…...

3+ week, 5+ day ago  (291+ words) Google has made a new anchor ads format named Dynamic anchor ads for Ad Sense. I don't see the announcement for this yet, but Google updated its help document on anchor ads and changed collapsible anchors to dynamic anchors. This…...

1+ mon, 2+ day ago  (353+ words) Search Engine Roundtable Google Ads API Version 24. 1 Now Available Google has released version 24. 1 of the Google Ads API, this is a minor release with dozens of updates. This update includes features like mobile device platform segment, classic images in Demand…...

1+ mon, 3+ day ago  (169+ words) Google at some point added a section to this Google Ads document explaining that because of all the new Google AI search features, like Lens, AI Mode, AI Overviews, or auto-complete searches - the search terms report now may show keywords…...

1+ mon, 5+ day ago  (123+ words) Search Engine Roundtable Google Vehicle Ads Now In Standard Shopping Campaigns Google now allows you to run vehicle ads in your Standard Shopping campaigns. Previously, this was only available in Performance Max for Vehicle ads only, according to PPC News…...

1+ mon, 5+ day ago  (109+ words) Google Tag Manager May Be Coming To Google Ads Interface Search Engine Roundtable Google Tag Manager May Be Coming To Google Ads Interface Google may be integrating Google Tag Manager directly into the Google Ads interface. The integration of Tag…...