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The Grocer
thegrocer. co. uk > news > jlp-launches-research-online-purchase-offline-measurement-after-signing-new-retail-media-partner > 720742. article

JLP launches "research online, purchase offline" measurement after signing new retail media partner

2+ hour, 11+ min ago  (594+ words) John Lewis Partnership has secured a deal with retail media tech player Kevel to power advertising across both the Waitrose and John Lewis websites. The move would "future-proof its retail media offer to brands" JLP said. "This helps close the…...

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