2+ hour, 28+ min ago  (496+ words) Google is delaying the automatic migration of Dynamic Search Ads to AI Max. The migration now takes effect in February 2027, five months later than planned. Advertisers can again create new Dynamic Search Ads campaigns starting June 15, 2026. AI Max is now…...

2+ week, 5+ day ago  (479+ words) Google is retiring Display Ads as a standalone campaign type and integrating it into Demand Gen. The Google Display Network will now function as an inventory channel within Demand Gen instead of a separate campaign structure. Google says advertisers can…...

1+ mon, 3+ week ago  (266+ words) Microsoft is opening AI Max for Search campaigns in pilot in May, expanding AI-powered ad matching across Copilot and Bing. The system moves beyond keyword targeting to handle conversational queries with automated asset personalization. Microsoft has added brand inclusions and…...

2+ mon, 1+ hour ago  (674+ words) Read what matters in the world of performance marketing with our weekly, bite-sized newsletter. Google is replacing Dynamic Search Ads with AI Max for Search campaigns. The company says AI Max will automate targeting and creative using website content and…...