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ppc. land > google-ads-gets-promotion-mode-and-a-major-bidding-overhaul-this-august

Google Ads gets promotion mode and a major bidding overhaul this August

1+ week, 1+ day ago  (734+ words) For Shopping and Performance Max with product feeds, the query landscape differs structurally from text search. Product queries tend to be more price-sensitive and category-driven. Whether the exploration mechanism translates effectively across that inventory type is something the beta period…...

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PPC Land
ppc. land > google-ads-gets-branded-search-controls-inside-ai-max

Google Ads gets branded search controls inside AI Max

3+ week, 1+ day ago  (909+ words) The addition is modest in scope but consequential in practice. AI Max has drawn persistent criticism from practitioners for expanding into queries advertisers would rather avoid, including branded terms belonging to competitors and, in some cases, the advertiser's own brand....

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PPC Land
ppc. land > google-ads-api-v24-1-brings-direct-a-b-experiment-stats-and-new-test-types

Google Ads API v24. 1 brings direct A/B experiment stats and new test types

1+ mon, 1+ week ago  (527+ words) Google Ads API v24. 1 adds direct experiment statistics and five new test types, covering AI Max, broad match, video, and Performance Max asset optimization. Google this week expanded A/B testing capabilities in the Google Ads API with the release of…...

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PPC Land
ppc. land > vehicle-ads-break-free-from-performance-max-now-run-in-standard-shopping

Vehicle ads break free from Performance Max, now run in Standard Shopping

1+ mon, 2+ week ago  (507+ words) Google now allows vehicle ads in Standard Shopping campaigns, giving auto dealers granular budget controls and targeting options unavailable in Performance Max. For automotive advertisers and dealers, this matters in a very specific and practical way. Standard Shopping campaigns offer…...

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PPC Land
ppc. land > google-tests-ai-label-on-search-ads-while-expanding-sponsored-product-grids

Google tests AI label on search ads while expanding sponsored product grids

1+ mon, 2+ week ago  (170+ words) Google is testing an AI label on mobile search ads and has expanded sponsored placements into product grids and the related products section of search results. That episode set a pattern that has repeated. Google groups sponsored ads under single…...

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Google News
ppc. land > performance-max-lets-advertisers-pick-partner-networks-in-alpha-test

Performance Max lets advertisers pick partner networks in alpha test

1+ mon, 2+ week ago  (707+ words) Google is testing a Partners control inside Performance Max that lets advertisers choose the Search Partner Network and Google Display Network independently. The find is significant. For years the absence of granular network controls inside Performance Max has ranked among…...

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PPC Land
ppc. land > google-merges-travel-ad-formats-into-search-campaigns-with-ai-max

Google merges travel ad formats into Search campaigns with AI Max

1+ mon, 2+ week ago  (305+ words) Google is consolidating hotel, flight, and travel formats into standard Search campaigns, ending a fragmented multi-campaign structure for travel advertisers. Google officially declared AI Max out of beta on April 15, 2026, in the same announcement that confirmed Dynamic Search Ads would…...

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PPC Land
ppc. land > google-ads-cuts-granular-data-access-to-37-months-starting-june-2026

Google Ads cuts granular data access to 37 months starting June 2026

1+ mon, 3+ week ago  (638+ words) Google Ads cuts granular reporting to 37 months from June 2026, reversing its 11-year policy and affecting the Google Ads API, scripts, and Big Query pipelines. The developer-facing notice was published on May 1, 2026, on the Google Ads Developer Blog by Nadine Wang…...

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PPC Land
ppc. land > google-business-profile-is-now-a-data-layer-that-feeds-ai-maps-and-search

Google Business Profile is now a data layer that feeds AI, Maps and Search

1+ mon, 4+ week ago  (421+ words) Google's April 2026 GBP updates - recurring posts, review moderation, Ask Maps AI - reveal how business profiles now feed search rankings and Gemini results. The three states are PENDING, APPROVED, and REJECTED. When a business sends a reply, it is no longer…...

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PPC Land
ppc. land > google-ends-dynamic-search-ads-dsa-upgrades-to-ai-max-in-september

Google ends Dynamic Search Ads: DSA upgrades to AI Max in September

2+ mon, 1+ week ago  (481+ words) Google today announced Dynamic Search Ads will automatically upgrade to AI Max for Search campaigns in September 2026, retiring a format that has defined search automation for years. According to the announcement, three legacy campaign configurations will be affected: Dynamic Search…...

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