Why Businesses Should Get Their Holiday Marketing in Place Early
Every year, small business owners spend September and October telling themselves they have plenty of time before the holidays, yet wake up in mid-November and wonder where the time went. When the signage is finally ordered, they find the printer backed up, the good display space at the front of the store spoken for, and shoppers already gift-buying somewhere else. Holiday marketing isn't a switch you flip after Halloween. It's a system you build. The businesses that treat it that way rather than as a last-minute scramble tend to walk into the holiday season with a real advantage: they're visible before their competitors are with a polished, well-thought-out campaign. Here's how to get there. Build this information into your materials from the start rather than slapping it on later. A window sign announcing holiday hours, a line on your postcard about returns through mid-January, a flyer…