Insurance companies pay billions for advertising, but what about customers?
By Phil Winter, Henderson Tuesday, Oct. 27, 2026 | 2 a.m. According to S&P Global Market Intelligence, four major insurance companies — Progressive, Allstate, GEICO and State Farm — spent nearly $8 billion on advertising in 2024 alone. We’re bombarded with insurance advertising everywhere we turn — on television, in our email inboxes, across social media and in mailboxes overflowing with promotional offers. The message is always the same: promises of savings, protection and exceptional service. But who pays for this relentless marketing? We do, through the premiums we pay. Imagine if even half that advertising budget were redirected toward lowering premiums and improving customer service. Wouldn’t that earn more customer loyalty than another television commercial? Because drivers are legally required to carry insurance, perhaps our elected representatives should demand greater…
