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Adexchanger

AdExchanger provides news, analysis and events dedicated to the data-driven marketing space.

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  • Aug 16, 2026earliest in window
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News

AdExchanger
adexchanger.com > content-studio > agentic-ai-is-rewriting-the-pharma-marketing-playbook

Agentic AI Is Rewriting The Pharma Marketing Playbook

3+ day, 21+ hour ago   (884+ words) One implication of this progress is that pharma companies are using AI to unlock potential treatments for smaller and smaller patient populations, as in for rarer diseases and conditions that traditionally would not be a priority. Indeed, over the past…...

AdExchanger
adexchanger.com > ai > chatgpt-ads-hit-a-1-billion-run-rate-heres-what-advertisers-say-will-get-them-to-spend-more

ChatGPT Ads Hit A $1 Billion Run Rate. Here???s What Advertisers Say Will Get Them To Spend More

1+ week, 3+ day ago   (1202+ words) Like a kid playing dress-up in their parent’s clothes, OpenAI is trying to look all grown up. But it still has quite a ways to go. Earlier this week, OpenAI announced that its ads business hit a $1 billion annualized revenue…...

AdExchanger
adexchanger.com > data-driven-thinking > marketers-the-free-token-lunch-is-over-is-your-stack-ready

Marketers, The Free Token Lunch Is Over. Is Your Stack Ready?

3+ week, 7+ hour ago   (621+ words) By Jon Morra, Zefr Anthropic just dropped Claude Sonnet 5, reigniting a broader debate about how AI should be priced. Some argue that published token rates no longer tell the full economic story because changes in token consumption and model behavior,…...

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adexchanger.com > daily-news-roundup > demand-for-dead-data-chatgpts-miraculous-disappearing-advertisers

Demand For Dead Data; ChatGPT???s Miraculous, Disappearing Advertisers

3+ week, 5+ day ago   (797+ words) One surprise beneficiary of the Spirit Airlines bankruptcy debacle: Google. Google spent $10 million to acquire “a trove of deidentified business data, software code and operations records” from the now-defunct airline, Bloomberg Law reports. The data stockpile Google bought for a…...