10+ hour, 59+ min ago   (308+ words) Consumers asking ChatGPT what they can eat for under Rs 100 will now find KFC among the answers. The QSR chain has become the first brand in its category in India to advertise on ChatGPT, using the platform to promote its…...

2+ day, 21+ hour ago   (451+ words) The clock is ticking for India's young agencies. With the September 18, 2026 entry deadline approaching, the afaqs! Foxglove Awards 2026 is entering its final phase, giving agencies one last opportunity to put their strongest work forward for the 12th edition of the awards....

3+ day, 16+ hour ago   (569+ words) Omnicom has announced the retirement of Troy Ruhanen, president and CEO of Omnicom Advertising, following a career spanning more than two decades in leadership roles across the holding company. Ruhanen’s retirement comes after the completion of the integration of Omnicom…...

4+ day, 13+ hour ago   (182+ words) afaqs! "Intercity mobility platform zingbus has appointed integrated marketing and communications agency Team Pumpkin as its PR partner The mandate covers media relations, business storytelling, executive profiling and thought leadership The agency will work on zingbus" communications around intercity mobility,…...

5+ day, 8+ hour ago   (181+ words) AdTech firm Frodoh has partnered with regional OTT platform STAGE to introduce a first-screen monetisation framework on its OTT app. The technology will allow STAGE to offer advertising placements on the home screen and discovery interface while keeping content streaming…...

5+ day, 12+ hour ago   (308+ words) ARM Worldwide is integrating ChatGPT Ads into its paid media strategy, adding conversational advertising to campaigns for clients across multiple sectors in India. Unlike keyword-based search advertising, ChatGPT Ads are designed around conversations, context and user intent. The format allows…...

5+ day, 13+ hour ago   (215+ words) afaqs! "Omnicom Global Solutions (OGS) has appointed Swapnil Deshmukh as head of operations Based in Pune, Deshmukh will oversee business operations, enterprise governance, process excellence, enterprise platform transformation and office experience Deshmukh joins OGS after more than two decades across…...

5+ day, 15+ hour ago   (317+ words) Sebamed, marketed in India by USV, has partnered with WPP Media to test advertising on ChatGPT, placing its Gentle Facial Cleanser for oily and combination skin in AI-led skincare discovery. The activation is built around Sebamed's pH 5.5 proposition and focuses…...

5+ day, 21+ hour ago   (480+ words) OpenAI has launched a new ad for ChatGPT Work, featuring Indian actor Abhay Verma, who recently appeared in Netflix’s Operation Safed Sagar as Flying Officer Dhali. The comic film takes workplace chaos and an unexpectedly urgent performance gig into the…...

6+ day, 15+ hour ago   (166+ words) ReBid has added ChatGPT Ads activation, campaign management and analytics to its AI-powered marketing platform. The move allows brands to manage advertising on ChatGPT alongside channels including Google, Meta, LinkedIn, X, Snapchat and DV360. The integration brings ChatGPT advertising data into…...