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Prudential Health India puts everyday insurance problems in the spotlight
3+ day, 11+ hour ago (404+ words) afaqs! Prudential Health India puts everyday insurance problems in the spotlight Created by TBWA\Lintas, the digital-first campaign features Sharib Hashmi in three films, each built around a customer situation and one of the insurer's offerings. Prudential Health India has…...
ACKO Health Insurance campaign puts everyday health choices in focus
2+ week, 4+ day ago (190+ words) ACKO has launched a national digital campaign for its health insurance business, featuring content creators who turn down everyday temptations in favour of healthier choices. Titled “For people who don’t compromise”, the campaign comprises three films featuring content creators JordIndian,…...
The LIC case study: From insurance provider to household name
2+ week, 6+ min ago (144+ words) afaqs! "For generations of Indians, life insurance has often been synonymous with LIC Established in 1956, the insurer built its position by expanding insurance access across urban and rural India, combining financial protection with long-term savings, and creating an extensive agency…...