Emirates reviews $126m global media account The incumbent on the account is IPG Mediabrands. Financial Times calls global media review What does International Women’s Day mean to you? William Hill Vegas picks creative agency Women’s Aid campaign illustrates domestic abuse through children's bedtime story Campaign boost

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News

Campaign UK
campaignlive.co.uk > article > pinterest-s-first-global-cmo-exits-after-eight-years > 4wdd3vdrhdgnqvv66b3rmwvcn1

Pinterest's first global CMO exits after eight years

2+ day, 9+ hour ago   (20+ words) Campaign UK The social media platform has not yet announced a replacement....

Campaign UK
campaignlive.co.uk > article > quality-news-sites-get-halo-effect-on-ad-viewability > 4nbzc7grpqfe4rrwgjqb487awj

Quality news sites get 'halo effect' on ad viewability

2+ day, 22+ hour ago   (28+ words) Campaign UK Viewability rates are higher than industry standard as users seek trusted publishers in era of fake news....

Campaign UK
campaignlive.co.uk > article > facebook-corporate-becomes-meta-good-move-or-pitiful > 4dxda2tv8efx13vz7z8gpaas5c

Facebook corporate becomes Meta - good move or 'pitiful'?

3+ day, 5+ hour ago   (44+ words) Campaign UK Facebook is changing its company name to Meta, founder Mark Zuckerberg announced on Thursday, as the conglomerate looks to overhaul its reputation and zeros in on the metaverse. by Mariah Cooper and John Harrington...

Campaign UK
campaignlive.co.uk > article > video-growth-prompts-facebook-ad-upgrade > 4s85petr18x7mz17v0apahg1m8

Video growth prompts Facebook ad upgrade

3+ day, 6+ hour ago   (458+ words) The social network has unveiled a service that allows brands to show video creative on mobile app ads. By David Benady. Last week, Facebook launched a service allowing video creative to be used in mobile app ads for the first…...

Campaign UK
campaignlive.co.uk > article > mediacom-works-with-facebook-on-new-social-media-friendly-content-service > 4ddgxfne1kasw6vz0qq45vpj5a

MediaCom works with Facebook on new social media-friendly content service

3+ day, 9+ hour ago   (35+ words) Campaign UK MediaCom has launched a new service, Feed Ready, intended to help brands ensure their content better suits the environments of different social networks....

Campaign UK
campaignlive.co.uk > article > tfl-launches-handy-chatbot-on-facebook-messenger > 448e1mpv6x7j9s6ehey07af657

TfL launches handy chatbot on Facebook Messenger

3+ day, 9+ hour ago   (19+ words) Campaign UK Contact Customer Support at Welcome to the new Campaign site...

Campaign UK
campaignlive.co.uk > article > google-rebrands-as-alphabet-in-surprise-corporate-restructure > 4svfzscwgswad2tkk6qm1jjxwb

Google rebrands as Alphabet in surprise corporate restructure by @rachelmrbarnes

3+ day, 9+ hour ago   (56+ words) Campaign UK Google co-founder Larry Page made the shock announcement that the company's new corporate name would be Alphabet after US trading closed on Monday. Page and Sergey Brinn will run the new company, with Sundar Pichai becoming chief executive…...

Campaign UK
campaignlive.co.uk > article > breakfast-briefing-uber-bookings-set-to-treble-spotify-privacy-concerns-bhs-launches-ambitious-regeneration > 4yq1tkhhpvf4f07vc19pdgqt5j

Breakfast Briefing: Uber bookings set to treble, Spotify privacy concerns, BHS launches 'ambitious' regeneration

3+ day, 9+ hour ago   (51+ words) Campaign UK Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. In today's news, a leaked investor report shows the number of Uber bookings will treble....

Campaign UK
campaignlive.co.uk > article > reddit-launches-first-uk-brand-campaign-hires-tinder-marketing-director > 445wnq3khtpc5zxwdpwc03ytxd

Reddit launches first UK brand campaign, hires Tinder marketing director

3+ day, 15+ hour ago   (25+ words) Campaign UK Online platform has appointed Tinder marketing director Laurelle Potter as UK general manager....

Campaign UK
campaignlive.co.uk > article > the-internet-of-nothing-the-future-of-brand-value-in-a-sharing-economy > 49t04dkgzk198wjyctsahbtdnm

The internet of nothing: the future of brand value in a sharing economy

3+ day, 8+ hour ago   (39+ words) Campaign UK When the world's most powerful brands don't invest in creation or ownership in the traditional sense, where does the future of marketing value lie?...