2+ day, 10+ hour ago   (368+ words) Advertising pays the bill for the Internet, funding most websites and generating all or a significant amount of the profits at Alphabet (Google), Meta, TikTok, Alibaba, Amazon, Microsoft and Apple. This is a big problem for the Internet. Referral traffic…...

2+ day, 6+ hour ago   (296+ words) Snap is launching performance tools ahead of the holiday shopping season, merging "Dynamic Product Ads" and "Sponsored Snaps," while introducing various campaign optimization updates. First, Snap’s “Commerce Power Pack” is bringing AI-powered product recommendations to Sponsored Snaps, allowing advertisers to…...

2+ day, 17+ hour ago   (711+ words) Major cyclical events continue to drive strong ad growth during the first half of 2026. Macroeconomic concerns have eased amid a resilient consumer market that shows optimism, playing a major role in the change. The Interactive Advertising Bureau (IAB) has released…...

3+ day, 2+ hour ago   (297+ words) Jason Kint, CEO at Digital Content Next, tweeted a chart on Twitter Thursday showing how Google and Facebook control the advertising market. Using data from eMarketer and others, the chart shows "how the two platforms inhaled the digital advertising market…...

3+ day, 9+ hour ago   (452+ words) Email and TV have seemed at times to come from separate universes. Classic direct-response TV ads could pull email sign-ups, but that was the extent of the interaction. But this is changing in the era of connected TV. Klaviyo, the…...

3+ day, 13+ hour ago   (245+ words) Law firms are seeking clients who bought Google search or display ads from August 2016 to the present, saying they may be eligible for compensation, HomePros reports. One law firm says advertisers can recover up to 30% of their spend on Google…...

3+ day, 14+ hour ago   (417+ words) Google on Tuesday rolled out changes to its online search results in Europe to satisfy European Union (EU) antitrust regulators, but said the change will degrade user experiences that could cost businesses in time and money. The statement from Google…...

3+ day, 14+ hour ago   (408+ words) Reaching shoppers with digital ads at the moment they are ready to visit a store or when are already nearby a store may look different this year as the holidays approach. On Tuesday, Google added two new updates that help…...

4+ day, 6+ hour ago   (417+ words) Google on Tuesday rolled out changes to its online search results in Europe to satisfy European Union (EU) antitrust regulators, but said the change will degrade user experiences that could cost businesses in time and money. The statement from Google…...

4+ day, 12+ hour ago   (180+ words) Reddit is expanding its Max campaigns to all marketers, while bringing more functionality to the AI-powered ad offering by integrating with Reddit’s advertising API, onboarding AI ad platform Smartly, and introducing asset group capability. According to Reddit’s internal findings, advertisers…...