5+ day, 15+ hour ago   (403+ words) The NFL is suddenly putting the brakes on any sponsorships and alliances with prediction-market companies like Kalshi and Polymarket, according to a Bloomberg report. In other words, they are not getting the seal of approval -- that is, using the NFL…...

5+ day, 10+ hour ago   (419+ words) Good Good’s Callaway campaign, which features Good Good co-founder Garrett Clark running down and aggressively tackling female professional golfer Alexis Miestowski to stop her from grabbing his new Good Good-Callaway driver, needs to be studied by anyone in the ad…...

1+ week, 2+ day ago   (214+ words) Deutsch has a new account: leading global paid media strategy, planning and buying for Rippling, the AI-native workforce management platform. Convergence estimates digital media spend at $15 million. The platform unifies HR, IT, finance and payroll into a single data layer....

6+ day, 14+ hour ago   (214+ words) Deutsch has a new account: leading global paid media strategy, planning and buying for Rippling, the AI-native workforce management platform. Convergence estimates digital media spend at $15 million. The platform unifies HR, IT, finance and payroll into a single data layer....

1+ week, 10+ hour ago   (231+ words) Toronto-based agency Academy has added to its staff, naming Susie Lee executive creative director and Theo Wolski-David, vice president, client services. Most recently, Lee was ECD at Sid Lee. Her account experience includes Apple, Visa, Nissan, Kraft, Dove and Tim…...

1+ week, 1+ day ago   (159+ words) Cape has expanded its relationship with BetMGM — it’s now the brand’s agency of record. The relationship, which began in 2024, also includes a new NFL campaign starring Jon Hamm of “Mad Men.” The creative is part of the ongoing “Make it…...

1+ week, 5+ day ago   (522+ words) Are these events evidence that golfers are generally misogynists and Target is racist, as critics have long claimed? Maybe, but Julie Reeves, vice president and analyst at Gartner, sees a more mundane reason: Marketing organizations have lost the thread on…...

1+ week, 5+ day ago   (307+ words) Large screens have seen their dominant share of premium streaming open programmatic ad spend grow to 79% in July, up from 57% in June -- compared to streaming spend on smaller screens, according to estimates from Pixalate. Open programmatic ad spend across smaller…...

1+ week, 5+ day ago   (233+ words) At our Retail Insider Summit in Lake Tahoe, leaders from American Girl, Saatva, Lowe’s, Marc Jacobs, and Discount Tire shared insights on revamping retail tactics, AI-driven intelligence, data strategy, personalized engagement, and always-on customer listening. Catch the best moments from…...

1+ week, 5+ day ago   (366+ words) I'm publishing the bulleted updates verbatim below, because I had not received answers to my questions asking what they are explicitly, how they work and improve what Nielsen has been doing before. Most, if not all, of these adjustments have…...