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MediaPost Publications is an on-line publishing resource for all advertising media professionals - TV, cable, radio, print, interactive, agencies, buyers, and reps - providing news, articles and commentary.
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News
Google Ads To Eliminate Language Targeting In September
3+ week, 5+ day ago (486+ words) Campaign-level language targeting will disappear from Google Search and Performance Max campaigns in September. The ad platform also will begin favoring the ad and landing page whose language matches the search term. This means if someone searches for something in…...