4+ day, 2+ hour ago   (633+ words) British adults are increasingly consuming commercial media in isolation, with 16–34s now spending almost half of their commercial media time without others, according to new data from the IPA. The findings are revealed in ‘Making Sense: The commercial media landscape 2026,’ a…...

2+ week, 3+ day ago   (414+ words) DoubleVerify has released the results of a new analysis demonstrating that advertisers can get more from their media investment by advertising alongside professionally produced journalism. At a time when marketers are under increasing pressure to maximise return on investment, the…...

2+ week, 5+ day ago   (277+ words) CreatorOS, the marketing platform that has powered campaigns for brands including McDonald’s, Three, Crocs, Subway and Channel 4, has announced it has rebranded to Nutcake. Following the recent launch of its AI-powered assistant with the same name, the company is bringing…...

3+ week, 2+ day ago   (546+ words) For all the talk of efficiency and money invested in AI programs, work is still getting in the way of work. And ironically, AI has a lot to do with it. That’s the finding of a field study of 680 processes…...

3+ week, 5+ day ago   (346+ words) Covatic, the audience solutions company for publishers and broadcasters, today announced the launch of Covatic Smart Campaigns, a publisher-controlled optimisation engine that lets publishers reshape campaign targeting while campaigns are still live, optimising directly for the advertiser’s business outcomes: sales,…...