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News
DoorDash Approved For Drone Delivery, Agentic Ordering Via Shopify
1+ day, 6+ hour ago (673+ words) DoorDash is creating a different type of retail media network (RMN) -- one that could enable media buyers to purchase ad placements across a variety of media not yet explored. The company received Federal Aviation Administration (FAA) Part 135 air carrier certification…...
Merkle Transitioned To Google PMax, Then Ad Performance Fell
3+ day, 4+ hour ago (615+ words) Matthew Mierzejewski, head of search at Merkle, believes artificial intelligence is contributing to inconsistent performance after Google required agencies and brands using its Smart Shopping campaigns ad technology to transition to Performance Max, which uses machine-learning models to optimize bids…...
Google Local Ads For Services Transitions Into Wider Campaign Platform
1+ week, 4+ day ago (454+ words) Google is retiring its stand-alone Local Services Ads (LSA) dashboard, as it pushes advertisers into managing local leads inside its existing and centralized Google Ads platform in a phased rollout that begins this year. Automation for self-service experiences, advanced technologies…...
Google Begins Displaying Ads In 'AI Mode"
1+ mon, 1+ week ago (29+ words) Google Begins Displaying Ads In 'AI Mode' 11/21/2025 MediaPost Become a free MediaPost member now to read this article Log in if you are already a member...
Google Ads, Platforms See Major Bidding Changes
1+ mon, 2+ week ago (248+ words) Google says this shift is largely attributable to user curiosity, as people move beyond simple keywords toward complex, highly specific queries. On Monday, the company rolled out updates, which include expanding “Smart Bidding Exploration” to Performance Max and Shopping campaigns,…...
Google Unveils Brand 'Brief' Feature In AI Max
2+ mon, 3+ week ago (459+ words) Google on Thursday introduced several new tools including "AI Max for Shopping and Travel." The standout feature in AI Max mirrors an agency service that lets advertisers in their own words guide AI on how to convey messages to specific…...
Google Replacing Dynamic Search Ads With 'AI Max"
3+ mon, 2+ week ago (465+ words) Google will replace Dynamic Search Ads (DSA) with AI Max for Search, an AI-powered solution, for all advertisers. The news, announced Wednesday, focuses on all campaigns using DSA, automatically created assets (ACA), and campaign-level broad match. All will automatically move…...
Harmelin's Meder Weighs In On Principal Media, Rebates Too
3+ mon, 4+ week ago (201+ words) In an "open letter" to advertisers published this morning, Harmelin Media President Mary Meder becomes the latest agency executive to weigh in on the controversies surrounding principal media-buying and agencies pocketing rebates from the media that might otherwise be intended…...
Uber Eats Celebrates Downtime
5+ mon, 3+ week ago (153+ words) 10/12/2022 MediaPost Become a free MediaPost member now to read this article Log in if you are already a member Uber Eats Celebrates Downtime In this UK campaign, via Mother, London, a man uses his downtime to listen to Bill Withers…...
Blaze Pizza Taps Bloom Ads As Media AOR
6+ mon, 1+ day ago (181+ words) The fast-growing, 15-year-old fast-casual pizza chain boasts nearly 300 restaurants across 36 states and three countries. Become a free MediaPost member now to read this article Log in if you are already a member Blaze Pizza Taps Bloom Ads As Media AOR…...