News
Google Ads, Platforms See Major Bidding Changes
1+ hour, 57+ min ago (248+ words) Google says this shift is largely attributable to user curiosity, as people move beyond simple keywords toward complex, highly specific queries. On Monday, the company rolled out updates, which include expanding "Smart Bidding Exploration" to Performance Max and Shopping campaigns,…...
Google Unveils Brand 'Brief' Feature In AI Max
1+ mon, 1+ week ago (459+ words) Google on Thursday introduced several new tools including "AI Max for Shopping and Travel." The standout feature in AI Max mirrors an agency service that lets advertisers in their own words guide AI on how to convey messages to specific…...
Google Replacing Dynamic Search Ads With 'AI Max"
2+ mon, 14+ hour ago (465+ words) Google will replace Dynamic Search Ads (DSA) with AI Max for Search, an AI-powered solution, for all advertisers. The news, announced Wednesday, focuses on all campaigns using DSA, automatically created assets (ACA), and campaign-level broad match. All will automatically move…...
Harmelin's Meder Weighs In On Principal Media, Rebates Too
2+ mon, 2+ week ago (201+ words) In an "open letter" to advertisers published this morning, Harmelin Media President Mary Meder becomes the latest agency executive to weigh in on the controversies surrounding principal media-buying and agencies pocketing rebates from the media that might otherwise be intended…...
Uber Eats Celebrates Downtime
4+ mon, 1+ week ago (153+ words) 10/12/2022 Media Post Become a free Media Post member now to read this article Log in if you are already a member Uber Eats Celebrates Downtime In this UK campaign, via Mother, London, a man uses his downtime to listen to…...
Blaze Pizza Taps Bloom Ads As Media AOR
4+ mon, 2+ week ago (181+ words) The fast-growing, 15-year-old fast-casual pizza chain boasts nearly 300 restaurants across 36 states and three countries. Become a free Media Post member now to read this article Log in if you are already a member Blaze Pizza Taps Bloom Ads As Media…...
HSA Bank Confront Fears Surrounding Healthcare Costs 12/31/2025
5+ mon, 2+ week ago (158+ words) Given the current Congressional stance on extending premium tax credits, HSAs (Health Savings Accounts) can help pay for healthcare costs, which are expected to rise in January. Two spots, comprising the "Take Care of It" national campaign, run'across digital video,…...
In Waiting Room, Patients Are Captive Market More Likely To Convert
9+ mon, 1+ week ago (460+ words) Members of healthcare's Point of Care Marketing Association (POCMA) exceeded $1 billion in point-of-care revenue for the first time last year, a 16% increase over 2023, the trade group has reported." However, "total industry spend is likely higher when accounting for non-participating organizations…...