2+ week, 1+ day ago  (465+ words) Google will replace Dynamic Search Ads (DSA) with AI Max for Search, an AI-powered solution, for all advertisers. The news, announced Wednesday, focuses on all campaigns using DSA, automatically created assets (ACA), and campaign-level broad match. All will automatically move…...

4+ week, 1+ day ago  (201+ words) In an "open letter" to advertisers published this morning, Harmelin Media President Mary Meder becomes the latest agency executive to weigh in on the controversies surrounding principal media-buying and agencies pocketing rebates from the media that might otherwise be intended…...

2+ mon, 3+ week ago  (153+ words) 10/12/2022 Media Post Become a free Media Post member now to read this article Log in if you are already a member Uber Eats Celebrates Downtime In this UK campaign, via Mother, London, a man uses his downtime to listen to…...

3+ mon, 59+ min ago  (181+ words) The fast-growing, 15-year-old fast-casual pizza chain boasts nearly 300 restaurants across 36 states and three countries. Become a free Media Post member now to read this article Log in if you are already a member Blaze Pizza Taps Bloom Ads As Media…...

4+ mon, 39+ min ago  (158+ words) Given the current Congressional stance on extending premium tax credits, HSAs (Health Savings Accounts) can help pay for healthcare costs, which are expected to rise in January. Two spots, comprising the "Take Care of It" national campaign, run'across digital video,…...

7+ mon, 3+ week ago  (460+ words) Members of healthcare's Point of Care Marketing Association (POCMA) exceeded $1 billion in point-of-care revenue for the first time last year, a 16% increase over 2023, the trade group has reported." However, "total industry spend is likely higher when accounting for non-participating organizations…...