News
Effective healthcare marketing reflects how patients move through care
3+ hour, 19+ min ago (998+ words) Why the point of care is where healthcare marketing actually drives diagnosis, treatment and adherence. Healthcare marketers today operate with unprecedented reach and sophistication. Campaigns span more channels. Data are richer. Patient journeys are carefully mapped, sequenced and optimized. And…...
Even patients are shocked by the prices their insurers will pay — and it costs all of us
4+ day, 23+ min ago (1383+ words) Samantha Smith of Harrisburg, Pennsylvania, went into the operating room for emergency removal of an ectopic pregnancy. "I'm grateful I didn't die," she said, but she was shocked to see that the outpatient surgery was billed to her insurer for…...
To avoid care disruptions, know when the clock runs out on your prior authorization
5+ day, 3+ hour ago (1272+ words) Insurers require prior authorizations for certain treatments or tests, especially costly ones. A woman with multiple sclerosis wanted to be able to walk up the stairs at home without losing her balance. Her doctor prescribed medicine that helped, but then…...
He needs an expensive drug. A copay card helped — until it didn't.
6+ day, 1+ hour ago (1373+ words) Over the course of 2025, Jayant Mishra of Mission Viejo, California, progressively developed scaly, itchy red patches on his skin. Then came the pain and swelling in the joints of his hands, making it difficult to do his work at a…...
'Kind of morbid': Health premiums threaten their nest egg. A terminal diagnosis may spare it.
6+ day, 4+ hour ago (897+ words) 22 million people across the nation facing greater financial pressure after Congress chose not to extend 2021 enhanced federal subsidies. Early on, Jean Franklin got some career advice she followed religiously: "Pay yourself first." So she did, socking away hundreds of thousands…...
Trump required hospitals to post their prices for patients. Mostly it's the industry using the data.
2+ week, 3+ day ago (748+ words) After some GOP lawmakers closed out 2025 advocating to fund health savings accounts, President Donald Trump introduced his Great Healthcare Plan, which calls for, among other policies, requiring providers and insurers to post their prices "in their place of business." The…...
Obamacare sign-ups drop, but the extent won't be clear for months
2+ week, 5+ day ago (1196+ words) More Americans than expected enrolled in Affordable Care Act health insurance plans for this year, after premium subsidies were dramatically cut " but it remains to be seen whether they'll keep the coverage as their costs mount. It's all part of…...
The 2026 Medical Advertising Hall of Fame: Welcome to the Great Hall
3+ week, 4+ day ago (1380+ words) Lee Maniscalco, former chairman and CEO of Haymarket Media, and Ed Wise, former CEO of Omnicom Health Group, are the inductees into the 2026 Medical Advertising Hall of Fame. There are two sides to Lee Maniscalco. There's the detail-oriented CEO side…...
Millions of Americans are expected to drop their Affordable Care Act plans. They're looking for a Plan B.
1+ mon, 3+ week ago (1034+ words) Marketplace plans from the Affordable Care Act no longer feel very affordable to many people, because Congress did not extend a package of enhanced subsidies that expired at the end of 2025. It's feeding time for the animals on this property…...
When health insurance costs more than the mortgage
1+ mon, 4+ day ago (788+ words) With the loss of the subsidies and health care costs already surging, more middle-income people face tough decisions about their health coverage this year. When Noah Hulsman, who owns a skate shop in Louisville, Kentucky, learned he no longer qualified…...